Mobile usage in India
Tuesday Jun 8, 2010 | admin | add comments
Mobile Commerce services are evolving rapidly in India due to the coming together of mobile service providers, banks and payment service providers to offer more products and secure transactions through mobile networks. While e-Commerce is limited to PC users only, Mobile Commerce is open to almost everyone with a cellphone and mobile connection. Mobile Commerce is expected to grow because the mobile usage and ownership penetration is more than 4 to 5 times than a PC and growing at a very fast rate. Emergency service can Increased mobile penetration and use of GPRS on handsets has resulted in the digital downloads market to cross Rs.2.55 Billion by end of March 2008 and Monetary transfers or transactions through mobile phones are found to be much cheaper than traditional bank transfers as the transaction costs are much lower in the former.